How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.

Content Marketing and the Importance of a Content Marketing Strategy

What Is Content Marketing?

We British are more than used to being criticised for our food. We are sneered at by the French; scoffed at by the Germans, and made to salivate every time we walk into our local Indian restaurant. Therefore, it is somewhat galling that we insist on judging the quality of our very best restaurants by a French benchmark: Michelin Star awards.

I know you will be well aware of Michelin Stars, although, like me, you may be a little unsure about precisely how they get awarded. You’re probably also familiar with the Michelin Guide. At any rate you will have heard of it even if you haven’t, in fact, read a copy of it. The first printing of the Michelin Guide, believe it or not, was back in 1900. It is a first class example of what in contemporary marketing language we call content marketing.

Content Marketing Is Enlightened Marketing

There was a time, and it was not so long ago, when the emphasis in many marketing departments was on selling and not much else. Marketing was said to have a sales orientation. I’m not saying that this orientation has completely gone from the marketing world. It is, though, true to say that marketers today generally take a more enlightened approach to marketing. And this demands an orientation that is much more customer focused.

Content marketing is uncompromisingly customer focused. The emphasis is on communicating with your customers: and this communication is manifestly not aimed at directly selling your goods and services to your customers. The aim of content marketing is to build customer loyalty. This is done by providing customers with high quality material that educates and informs, and is valuable and relevant for customers and prospective customers.

Building customer loyalty was the aim behind the first Michelin guide. In the days when the Michelin Guide found its first readers, the term content marketing had not been coined. That phrase, it is suggested by some, dates from a meeting of the American Society of Newspaper Editors in 1996.

Content Is King

Content always was king, at any rate good content always was, and always will be king. And for that reason it is the customer who rules. Content, however, is not just text, it is also images. We live in visual age, and we have been living in it long before social media platforms like YouTube and Pinterest. Commercial television and cinema have provided outlets for marketers’ and advertisers’ creativity for decades.

Marketing thought leaders have been telling us for some time that a content marketing strategy is not something that should be happening in isolation from social media marketing. Content marketing permeates everything that a company does. If your social media marketing strategy is not leading to your customers being provided with interesting, valuable and relevant information, then something is wrong.

A poor or non-existent content management strategy is not going to help you gain traffic to your website. Social media marketing is the process of getting web traffic through the use of social media platforms. It will be an uphill struggle to do this without good quality content.

It is hardly surprising that some of the largest corporations have taken on board this thinking. Multi-National Corporations have become increasingly aware of the importance of having an integrated content marketing approach. It is not uncommon to see senior marketing roles in companies with such titles as Content Marketing Director, Chief Content Marketing Officer and Content Marketing Strategy Officer.

When you think about it, a content marketing strategy is a perfectly rational approach to take; if for no other reason than different social media platforms require different types of quality content. Visitors to different sites will look for different things, and what works well on one site may work less well on another.

In Conclusion

The Michelin Guide’s publishers knew precisely what they wanted to achieve. Using today’s marketing language; we should say that they had put together a pretty decent content marketing strategy. Michelin’s customers were a small but growing body of car drivers, a group of people who, the people at Michelin undoubtedly reasoned, wanted a publication that offered them information that they would find useful.

Just like customers through the ages, Michelin’s customers would talk amongst themselves and to other prospective customers. The Michelin Guide would come to be seen as an authoritative text written by experts. This would encourage customer loyalty. In a sentence or two; that just about sums up content marketing.

Tips About Property Management Marketing

Property is one of the most lucrative assets in the Western world. Property management can be a useful tool for those who have large property stock or those who want to make use of their property. If you run a property marketing company, you will have probably noticed that there is a lot of competition. In order to get ahead, you will need excellent property management marketing skills to help you to get to the front of the pack. Here are some tips for the best property management marketing.

Know your target audience
Early on in the marketing process, you will need to identify your target audience and work out how you are going to target them. It is much harder to market your business successfully if you view “everyone” as your target demographic, because it is very hard to find marketing strategies which will appeal to everyone. Think about whether your company is managing holiday homes, business locations, medical facilities or any of the other types of properties which are in use today, and then begin marketing with this in mind. This will make it a whole lot easier to attract the people that you want to attract.

Keep marketing
Try to do at least one marketing activity every single day, even if it is only something small. Do not rest on your laurels, just because you have recently completed a big marketing campaign. Remember that new potential clients are emerging all of the time, so it is important to make sure that your name is one of the first things that they come across when they consider property marketing.

Control your spending
It is all well and good to have elaborate ideas about marketing, but if your marketing outgoings exceed a certain level, your business will fail. Consider your budget for the year, and determine a percentage that you are willing and able to spend on marketing. You may be forced to rethink some of your plans when you calculate your budget, but this can ultimately lead to you coming up with some fantastically creative, original ideas.

Make use of the internet
The internet is a great place for one strand of your property management marketing strategy to play out. Using the internet is a great way to gain exposure to hundreds of thousands of people who you may not otherwise have access to. Given the amount of people that you are able to target using this medium, it is also a relatively inexpensive type of property management marketing. It is also a very varied marketing medium, because you can include social media marketing, marketing targeted at specific site users, viral marketing and many other techniques. If you are planning on using an online marketing strategy, it may be a good idea to get in contact with an online reputation management company, to help you to ensure that your online reputation remains positive, and to ensure that your online marketing strategies are being targeted as effectively and efficiently as possible.

Facebook Marketing Secrets Revealed

Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers.

Why? Because…

Whether you are selling a product or service or promoting a network marketing or affiliate program, Facebook has the largest audience of active users and buyers.

Not only that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, interests and that last one is a doozy. It allows you to be so specific in terms of what and who you like. Did you ever wonder why you are getting the particular little ads on the side of your screen. If you click on one them, rest assured you will get a lot more of the same type.

So, let’s examine some Facebook Marketing Opportunities.

Facebook Marketing Ads

Facebook has made it simpler then ever to place one of those little ads for your project.

To create an ad on Facebook, go to your Facebook profile page. Click on Home with will be next to your name on the blue bar at the top of your page.

This will take you to your status page. Scroll down the left side under pages and click on Create Ad.

The first think Facebook will want to know is “What kind of results do you want for your Ads?”

The first two options, Page Post Engagement and Page Likes are for people how have business pages or fan pages. if that is you, then by all means choose one of these.

If however, you do not have a Page, then simply choose whatever might apply to you. Many people might want others to click to their website. From there, just follow the Facebook’s guide.

If you decide to go the route of Facebook Ads seriously, you’ll need to allow yourself enough time to learn the ropes. Plenty of opportunity exists for that. Googling Facebook Ads will bring you millions of option to learn more, blog posts, videos and website with tutorials, courses and trainings galore.

The main thing to remember is with millions of pages available on the search engines, you pick information that is recent. Facebook is no different from other businesses online, they change their way of doing things often.

I recently had the experience of going to YouTube and searching for a way to edit my Google videos already on YouTube. I found exactly the information I wanted, but when I tried to apply it in 2014, I found that YouTube had changed and no longer allowed the editing features I was looking for.

Facebook Business Pages

Having a business page, previously called fan pages, plays an enormous role as a Facebook Marketing tool and easy to set up.

Just go to your Home page, on the left hand side, click “Create a Page” There it will take you to a place where you have multiple options to choose from of what kind of page you want to create.

If you have a Local Business or Place or if you are part of a Corporation, you would chose one of those. There are also choices for Entertainment, Cause or Community, Brand or Product.

Other individuals fall into the Artist, Band or Public Figure Category.

From there, like in Facebook Marketing Ads, you just follow the instructions.

Facebook Marketing Tools

Here, you’ll find the latest and greatest new tools that Facebook Marketing Techies have created to make use of the way Facebook functions.

For example, Facebook is largely a photo media. That is, people like to look at pictures, so posts that show family gatherings, children, pets or quotes neatly framed in a photo gain the most likes and shares.

Videos work if they are short. You don’t want to put a 20 minute video on Facebook because chances of anyone watching it are slim.

The shorter the better for videos, but make it 3 minutes max.

Because Facebook is a “social” network where friends gather with families and other friends, blatant advertising doesn’t win any prizes. So, when using tools, you need to be careful. Viewers resent in-your-face ads. That’s why Facebook Advertising works. It’s on the side, inconspicuous, but attractive to what your interests are as you are interacting with others on Facebook.

I was surprised how my ads had changed once I got involved with other Internet Marketers on Facebook. I no longer see ads for shoes, fashions or other female demographic models. Instead I see a lot of Internet Marketing Ads.

With that in mind, you can find tools that will re-direct your photos from Facebook to any relevant website that relates to the subject of the photo. It makes no sense to re-direct to a completely different product or service.

A picture of your cute pet that takes you to gourmet pet food would be an okay choice.

There you have it, a basic overview of Facebook Marketing