So Just How Do You Market Your Business Without Marketing Your Business?

Does the above title of this discussion sound like an oxymoron? Bottom line is this: EVERYBODY LOVES TO BUY, Nobody likes to be SOLD TO.

Because of all of the hype on the internet of people making thousands of dollars in their first few months or even days, too many individuals come into our network industry expecting to be in profit within their first month. This industry has a 97% FAILURE rate primarily because of this belief. We need to be practical in our thinking. Fact is if you were starting a Brick & Mortar business you are expected to be in the RED for at least 3 years and in some cases you are talking about HUNDREDS of thousands of dollars.

An online business for a NEW Entrepreneur can most definitely shorten this expectation down to about 3-6 months; (sometimes a year) depending on your skill level and current relationships. You can expect and plan on an ongoing investment of a couple hundred dollars a month to maybe a couple thousand a month depending on the business you are starting. There are many variables to be considered of course.

So, if you are not suppose to lead with your business then just how are you suppose to sell your products and services? Well, its the same way you market an offline business. You need to bring the customers to you! You need to offer them something of value. Most of the people that visit the social media sites are primarily here to market their business, HOWEVER, they still buy and use your products and services on a personal level. You need to find a way to connect with them so that they will in turn be interested enough in you to find out what you have to offer.

You see, everywhere they/you turn, someone is shoving their opportunity/product down their/your throat. Most folks are in INFORMATION OVERLOAD mode on the internet and tend to just block everything they are hearing and seeing unless they sense it may mean a potential sale for them.

So, how do you bring them to you? You need to lead with something other than your primary business. Something that will HELP others succeed in this network marketing industry in what they are currently trying to market. I can hear you asking in disbelief: “I am suppose to help them succeed in what they are currently doing? But I want them to Buy into my business!” YES! because you need to do 2 things in order to make the sale.

1) Position yourself as an expert in the Network Marketing Industry.

2) Build A Relationship.

Once you have positioned yourself as the expert in something in this field that can help them build their business and you have established a relationship the “Know, Like & Trust” Factor kicks in. This is the point where a sale can/will happen. Another fact in this industry is that most people will go through anywhere from 3-10 business opportunities before they “find” the right one. Does that mean the other businesses were “no good”, a scam or otherwise non-legitimate? No. It can be as simple as and typically is the fact the person never connected either with their sponsor or the company. In order for a person to succeed in our industry, somewhere within their organization, they have to come to ‘Know, Like & Trust” other team members/upline and the company itself.

So by establishing yourself as a leader/expert in the network marketing industry and by building the relationship with them now when they are ready to make the switch not only will they turn to your products, services or opportunity the probability it them becoming a long prosperous relationship has gone from a mere 2% or 3% to more than 50%.

Your next question is probably How do I establish myself as a network marketing industry leader or expert of I am brand new myself? Look for my next article where I will cover that topic in depth.

Important Business Network Marketing Tips and Resources For Entrepreneurs

If you are in any type of network marketing business or are considering joining one, then this is for you! It is a great choice to consider network marketing just because the compensation plans are worth the effort (if they are good). I am going to share with you some tips and techniques that can make you stand out and have targeted prospects calling you wanting to join your business.

I consider that it is a numbers game and if you have good marketing techniques you will definitely have more people contacting you. Some strategies that you can start using today are:

1. blogs (free)

2. articles (free)

3. videos (free)

4. newspaper ads (some costs)

Too many to mention them all in this article.

These are great ways to attract people to your website. Now I have seen many opportunities offering a website for everyone to use and to tell you the truth it actually minimizes your chances of getting noticed! I have found that if you use a different, and professional looking lead capture page, it makes you seem as a leader in your industry and therefor people will be drawn to you. If you haven’t done so, I will give you a reference at the end of this article to get you started in the right direction.

The strategies I mentioned above are just some of those I use myself to send people to my business and you can too! Blogs are a great way to get started! As long as you know how to do this you can actually appear in the first pages of the search engines! The same goes for videos and articles!

Wishing you the best of luck!

How to Advertise a Home Business and Make Make Money From Affiliate Marketing

Most people ignore the most crucial aspect of any online business, and that is getting more people to visit your website. You cannot have success online unless you have targeted traffic coming to your website on a daily basis. Ideally speaking you need hundreds of visitors each day to make a good living online and make money from affiliate marketing. When trying to advertise a home business one great tool you can use are eBay classified ads.

Setting up a classified ad on eBay is rather simple, and can bring a lot of people to your website in just a few days. I find it it a very useful way to advertise a home business, and I am sure that if you learn the basics you will feel the same.

So how do you use these ads to make money from affiliate marketing?

1. You find affiliate products to promote, and set up a classified ad from each product. If you have an autoresponder in place that is great, because you can hook it up to your eBay classified ad. This however is not vital, because you can put a link to your website or blog right into your classified ad.

2. My suggestion is to get at least 3 classified ads up and running on eBay. This will ensure that you will make money on more than just one product, and have multiple streams of income. The key to being a success online is having multiple products to sell, that way if one is not performing well the others are still going to make you money.

3. For each one of these eBay classified ads that you use, you should expect around $60 a month profit. I know that does not sound like a lot of money, but think about the possibilities. If you advertise a home business using 50 or 100 of these ads, you can be pulling in $5,000 or more each month from this alone. What a great ways to make money from affiliate marketing!

How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.

Content Marketing and the Importance of a Content Marketing Strategy

What Is Content Marketing?

We British are more than used to being criticised for our food. We are sneered at by the French; scoffed at by the Germans, and made to salivate every time we walk into our local Indian restaurant. Therefore, it is somewhat galling that we insist on judging the quality of our very best restaurants by a French benchmark: Michelin Star awards.

I know you will be well aware of Michelin Stars, although, like me, you may be a little unsure about precisely how they get awarded. You’re probably also familiar with the Michelin Guide. At any rate you will have heard of it even if you haven’t, in fact, read a copy of it. The first printing of the Michelin Guide, believe it or not, was back in 1900. It is a first class example of what in contemporary marketing language we call content marketing.

Content Marketing Is Enlightened Marketing

There was a time, and it was not so long ago, when the emphasis in many marketing departments was on selling and not much else. Marketing was said to have a sales orientation. I’m not saying that this orientation has completely gone from the marketing world. It is, though, true to say that marketers today generally take a more enlightened approach to marketing. And this demands an orientation that is much more customer focused.

Content marketing is uncompromisingly customer focused. The emphasis is on communicating with your customers: and this communication is manifestly not aimed at directly selling your goods and services to your customers. The aim of content marketing is to build customer loyalty. This is done by providing customers with high quality material that educates and informs, and is valuable and relevant for customers and prospective customers.

Building customer loyalty was the aim behind the first Michelin guide. In the days when the Michelin Guide found its first readers, the term content marketing had not been coined. That phrase, it is suggested by some, dates from a meeting of the American Society of Newspaper Editors in 1996.

Content Is King

Content always was king, at any rate good content always was, and always will be king. And for that reason it is the customer who rules. Content, however, is not just text, it is also images. We live in visual age, and we have been living in it long before social media platforms like YouTube and Pinterest. Commercial television and cinema have provided outlets for marketers’ and advertisers’ creativity for decades.

Marketing thought leaders have been telling us for some time that a content marketing strategy is not something that should be happening in isolation from social media marketing. Content marketing permeates everything that a company does. If your social media marketing strategy is not leading to your customers being provided with interesting, valuable and relevant information, then something is wrong.

A poor or non-existent content management strategy is not going to help you gain traffic to your website. Social media marketing is the process of getting web traffic through the use of social media platforms. It will be an uphill struggle to do this without good quality content.

It is hardly surprising that some of the largest corporations have taken on board this thinking. Multi-National Corporations have become increasingly aware of the importance of having an integrated content marketing approach. It is not uncommon to see senior marketing roles in companies with such titles as Content Marketing Director, Chief Content Marketing Officer and Content Marketing Strategy Officer.

When you think about it, a content marketing strategy is a perfectly rational approach to take; if for no other reason than different social media platforms require different types of quality content. Visitors to different sites will look for different things, and what works well on one site may work less well on another.

In Conclusion

The Michelin Guide’s publishers knew precisely what they wanted to achieve. Using today’s marketing language; we should say that they had put together a pretty decent content marketing strategy. Michelin’s customers were a small but growing body of car drivers, a group of people who, the people at Michelin undoubtedly reasoned, wanted a publication that offered them information that they would find useful.

Just like customers through the ages, Michelin’s customers would talk amongst themselves and to other prospective customers. The Michelin Guide would come to be seen as an authoritative text written by experts. This would encourage customer loyalty. In a sentence or two; that just about sums up content marketing.